Sales of its flagship smartphone yet allowed the Cupertino giant to announce results up sharply, although this dependence is starting to worry the markets. But when it comes to talking about sales of its first connected watch, Apple usually boot into touch, citing competitive reasons. Fortunately, the announcement of its results can be inferred if the number of sold Apple Watch, at least turnover that they represent. Indeed, Apple said that more than 100% of the increase of income of the category "other products" were in fact sales of Apple Watch. A category increased in one year from $ 8.3 billion to more than ten billion, as highlighted in the first Venture Beat site. And the figure is impressive: while its sale only goes back to late April, and has therefore been available for sale five months, between May and September, in terms of the fiscal year, it will already have reported at least $ 1.7 billion (€ 1.55 billion).
So mortal danger as the flood of quartz or single once technophile and ephemeral neighborhood to the big names of the global watchmaking? Everything is actually question of selling price. Thus, in the segment of more than 3,000 Swiss francs (2700 euros), Rolex is and remains in first place, ahead of Omega and Cartier. That is, when the Swiss watch luxury sells five watches in the world, one in five is a Rolex. According Vontobel, the three giants of luxury and watchmaking such as Richemont, LVMH and Swatch Group weigh three of them 54% of the 1.6 million high-end watches exported from Switzerland in 2014, with 28%, 20% and 6% market share in this price level.
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