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Titre | Apple Watch: why sales year-end will be crucial |
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Description | Failing to have Apple's sales figures on his watch, the estimates are going well. The latest comes from the Anglo-Saxon analyst firm Canalys and covers 7 million Apple Watch since its launch. "This figure is in excess of the cumulative shipments of all other suppliers in the five previous quarters," the study finds. For its part, Apple is careful to communicate on sales of his Watch, which invites to interpretation. In the United States, to boost sales of its watch, Apple offers a 50 dollars (45 euros) combined when buying an iPhone and an Apple Watch. This promotion, rare among the manufacturer, tested in some Apple Stores in California and in the state of Massachusetts. But the real barometer for Apple should be as usual the last quarter of the year, during which periods the focus of "Black Friday" in the US and Christmas, conducive to sales of high tech products. Sales of Apple Watch remain confined to the category "Other" which includes the Apple TV box, the original Beats products, iPod and accessories. During the presentation of its financial results by the manufacturer, this category generated $ 3 billion in revenue for Apple in the fiscal quarter ended September 2015 end. |
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Adresse (URL) : | bfmbusiness.bfmtv.com | |
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Date | 2015-11-05 | |
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Hits | 0 | |
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Catégorie | Accueil > Technologie | |
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ID | 7105 | |
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